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Healthcare Marketing Strategies for Medical and Dental Practices

Healthcare Marketing Strategies for Medical and Dental PracticesHealthcare Marketing Strategies for Medical and Dental PracticesHealthcare Marketing Strategies for Medical and Dental Practices

Data-Driven Strategies to Elevate Your Brand and Acquire and Retain Patients

Schedule a FREE Consultation

Allison@ACHhealthcareMarketing.com

Healthcare Marketing Strategies for Medical and Dental Practices

Healthcare Marketing Strategies for Medical and Dental PracticesHealthcare Marketing Strategies for Medical and Dental PracticesHealthcare Marketing Strategies for Medical and Dental Practices

Data-Driven Strategies to Elevate Your Brand and Acquire and Retain Patients

Schedule a FREE Consultation

Allison@ACHhealthcareMarketing.com

About ACH Healthcare Marketing

Healthcare setting with a new patient

What We Do

ACH Healthcare Marketing uses effective marketing strategies to help medical and dental practices to compete and thrive in an ever-growing corporate landscape. We fill waiting rooms, create operational efficiencies and cultivate an environment that delights and retains loyal patients using innovative and effective, data-driven marketing strategies.

Medical Healthcare Practice check-in

Personalized, Invested and Effective

 Are you tired of working with impersonal marketing companies and seeing mediocre results? ACH Healthcare Marketing works closely with doctors and office leaders to understand their unique needs and develop customized and effective marketing strategies that deliver and retain patients. 

Happy dental child patient

Services

We offer a comprehensive suite of services, including branding, digital advertising, email marketing, practice health evaluation, website design and more.  Our tailored healthcare marketing and operational strategies are designed to set you apart from the competition and highlight your practice's unique personality and value proposition. 

Allison Howard, MPH

Education

University of Maryland, College Park, MD - B.A. in Psychology


Emory University, Atlanta, GA - Master of Public Health in Behavioral Science and Health Education

Experience

Allison provided marketing leadership to D4C Dental Brands for 10 years. She served as a member of the leadership team that led the rebranding and growth strategy that established the company into a leading DSO, unifying several offices that were acquired by private equity. During her10 year tenure, she hired and led a 7-person team while administering a budget of more than $3.5M. Allison's contributions grew the business from $40M with 40 practices in one state to more than $250M in revenue from 130 locations across 10 states. 


Allison moved on to lead the marketing department at Hero Practice Services for an additional 4 years.   There, she researched target markets and customers in order to build effective marketing strategies and administered a marketing budget that reached $6M. She developed a hyper-targeted omnichannel market-specific strategy to build business for 75 practices in seven states. 


Today, Allison acts as a Fractional Marketing Leader for a variety of medical and dental practices in Atlanta and beyond. She brings her corporate experience to privately owned practices to help them compete in the expanding corporate medical and dental landscape.

The 6 Step Evaluation Process

1. Assess Practice Performance

2. Analyze Current Marketing Tactics and Strategy

2. Analyze Current Marketing Tactics and Strategy

Healthcare Practice Assessment

Conduct a thorough 2-3 year retrospective analysis of your practice performance.  This crucial information serves as the cornerstone for shaping your effective marketing strategy.

2. Analyze Current Marketing Tactics and Strategy

2. Analyze Current Marketing Tactics and Strategy

2. Analyze Current Marketing Tactics and Strategy

Healthcare Marketing Stategy Assessment

Determine your patient acquisition costs, first visit (FVV) and lifetime values (LTV) to shape a monthly marketing budget. Identifying your top-performing tactics by assessing cost per lead, cost per new patient, and cost per new patient visit is key to creating a tailored strategy.


3. Evaluate Tech Stack and Collaborators

2. Analyze Current Marketing Tactics and Strategy

4. Brand Development and Website Optimization

Evaluate collaborators

Examine the tools and collaborators you use for patient retention and marketing campaigns.  What roles do they play for you? Are there overlaps in services? Are you receiving value for your investment? Is there a more efficient and cost effective way to get the same or BETTER results?

4. Brand Development and Website Optimization

5. Data Mining for Your Ideal Patient Persona(s)

4. Brand Development and Website Optimization

Healthcare Website Strategy

Create a strong brand identity that resonates with your target audience and sets your business apart. This process requires content creation and story telling in marketing campaigns and on your website.  

5. Data Mining for Your Ideal Patient Persona(s)

5. Data Mining for Your Ideal Patient Persona(s)

5. Data Mining for Your Ideal Patient Persona(s)

Target Healthcare Patient Market

Analyze your current patient data to identify common characteristics and segments for targeting marketing.  Who are your patients? Where can we find them? How can we capture their attention?

6. Create Marketing Strategy and Budget

5. Data Mining for Your Ideal Patient Persona(s)

5. Data Mining for Your Ideal Patient Persona(s)

Healthcare Strategy Development

Present a comprehensive marketing plan, budget and implementation schedule. Let's launch exciting campaigns and reap the rewards!

The Pulse on Practice Growth and Success

Contact Us

Let's Get Started

Let's connect to discuss your marketing and practice goals. 

ACH Healthcare Marketing

located in Atlanta, Georgia

Allison@ACHhealthcareMarketing.com

Hours

Today

By Appointment

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